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Does anybody know...

Affiliate Marketing Forum Index -> Paid Advertising
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work2bfree



Joined: 07 Aug 2007
Posts: 4
Location: Montgomery, AL

PostPosted: Wed Aug 08, 2007 1:03 am    Post subject: Does anybody know... Reply with quote

a way to decrease the cost of using adwords to advertise one's business. I have an account with Google adwords. The problem is that it can be costly. When I run my adword account, I get very good results, but because of cost I have had to not only cut back on the money being spent, but now I only advertise, Friday thru Sunday, which is usually the days in which most people are on the net. This does lower the cost, but it also lowers the number of hits to my website. Any suggestions would be greatly appreciated.

Oh, I am new to network marketing and affiliation programs.
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Andyz



Joined: 12 Dec 2006
Posts: 909
Location: Germany

PostPosted: Sat Aug 25, 2007 12:59 am    Post subject: Reply with quote

Hi Lawren!

Yes, there are ways to get ads for less money.

1. raise your CTR. The higher your CTR, the less you will pay per click. Split test your ads for that.
Also do EXTENSIVE keywords research. You can find THOUSANDS of keywords in any niche. Also put similar keywords in own ad groups. You should also broad match, phrase match and exact match for the keywords to get them cheaper.

2. You pay less for clicks in the content network. They work not so good, but it can be very well worth it, so getting cheaper traffic. Also I have read it's possible to get extremely cheap clicks with graphic ads or so, cheaper then 1 cent.

If you have any questions, feel free to ask here or in private, I always like to help (goes for everyone).
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ryan5billion



Joined: 21 Nov 2007
Posts: 10

PostPosted: Wed Nov 28, 2007 9:40 pm    Post subject: ... Reply with quote

What does your quality score look like?

If you can get a good Quality Score PLUS a High CTR you will watch that CPC plummet.
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