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dv00
Joined: 24 Jul 2007
Posts: 3
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 Posted: Thu Aug 09, 2007 6:42 pm Post subject: Can banner ads work? |
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I was told that banner ads is one way to make money.
But is it really effective?
Thank you
Last edited by dv00 on Fri Aug 10, 2007 6:12 pm; edited 1 time in total |
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TonyT
Joined: 04 Apr 2006
Posts: 162
Location: Vancouver, WA
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MrCat
Joined: 10 Aug 2007
Posts: 138
Location: www.MixCat.com
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hadden
Joined: 06 Apr 2006
Posts: 105
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| Posted: Tue Aug 14, 2007 3:10 pm Post subject: |
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Personally I strongly dislike banners and don't use them. If I don't like something like banners then I bet most of my visitors won't like them either.
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Charlie
Joined: 22 Aug 2003
Posts: 3305
Location: UK
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| Posted: Thu Aug 16, 2007 10:21 am Post subject: |
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| hadden wrote: | | If I don't like something like banners then I bet most of my visitors won't like them either. |
This reminds me of the ever-echoing words of the one and only [insert drum roll] Paul Myers...
| Quote: | Many of us assume that our own opinions are enough to
guarantee a successful product. Take my word for it...
You are not a statistically significant sample. |
Just a thought,
Charlie.
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jschuman
Joined: 14 May 2006
Posts: 432
Location: Imperial, Nebraska
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| Posted: Thu Aug 16, 2007 1:59 pm Post subject: |
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I like a couple of banners on a page to add color and excitment. Plus I know from my own personal experience that I get sign ups to one program in particular from a banner. They should enhance, not detract, from your web page.
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dtran
Joined: 04 Feb 2007
Posts: 90
Location: Cambridge, United Kingdom
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quest
Joined: 13 Aug 2006
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Larry Chamberlain
Joined: 01 Aug 2003
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Location: London, England
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Charlie
Joined: 22 Aug 2003
Posts: 3305
Location: UK
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| Posted: Mon Aug 20, 2007 9:55 am Post subject: |
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| Quote: | | Why are there 100's of millions of banner displayed each day? |
Because they work almost as well as promoting a sig file via rhetorical questions, don't you think?
Come on. Earn the space.
Just a thought,
Charlie.
P.S. Good point about the branding, Larry. |
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Akin Alabi
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downloadsonline
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jigsaw
Joined: 21 Aug 2007
Posts: 11
Location: Netherlands
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| Posted: Thu Aug 23, 2007 6:48 am Post subject: |
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The effect and importance of banner ads shouldn't be underestimated, placing banners which fit the audience however is very important to reach the desired effect.
Think for yourself, if they wouldn't be effective why would there still be that many around, it's much like the pop-under, nobody would ever click on them because they where to annoying, still people made and still do make a small fortune because of them.
To make money with them you will have to make sure that there is a certain part of secrecy, desire, and urgency included and a call to action will certainly improve your CTR.
As long as i can get visitors to my sites for less than $0.30 per visitor through the use of banners it proofs itself to be a valuable asset to a marketing campaign.
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bobchrist
Joined: 11 Jan 2007
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mattie
Joined: 21 Jun 2006
Posts: 222
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| Posted: Fri Aug 24, 2007 2:15 pm Post subject: |
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personally it's a matter of testing. If peopel are "banner blind" then put them in the line of sight with some convincing back up text to promote it. don't sit a banner on the side then moan because no one is clicking through.
i have to say though, i've checked my google ads stats, and you know how many people have clicked thourgh? None, not one click and they've been on my site for months.
at the end of the day, it seems that text links are the best way to get someone to clcik through. |
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If it is eyecatching and relevant to a users need, it would get clicked. You need to place that banner ad where your target market is. If you place it on a different niche, say sports, and your banner is about religion and stuff, it won't serve its purpose well