Posted: Mon May 12, 2008 5:07 am Post subject: PPC advertising question.
Does anyone have any suggestions about PPC advertising? Is it better to bid a low amount for keyword or high?
For example, let's say I have a budget of $100. If I bid $1 for keyword, I might be ranked 3-10, get 1,000 impressions a day = 10 clicks so in 10 days I would get a total of 100 clicks, 10,000 impressions and spend $100.
But if I bid 20 cents for keyword, I might be ranked 30-60, get 100 impressions a day = 1 click, so in 500 days I would get a total of 500 clicks, 50,000 impressions and spend the same $100.
Which way is better? _________________ Free Internet Bandwidth Test -
www.GetSpeed.org
I agree with Mr. Cat I believe that you should start with a lower bid and as those clicks convert into sales you can increase your bid and your daily cap.
For example, let's say I have a budget of $100. If I bid $1 for keyword, I might be ranked 3-10, get 1,000 impressions a day = 10 clicks so in 10 days I would get a total of 100 clicks, 10,000 impressions and spend $100.
You are totally lost. PPC advertising is NOT about impressions. It's about RESULTS.
Your job is to "Do the math". Your goal is to pay the least amount possible for the most clicks. Then it's up to you to test those clicks (Tracking) and make sure that they result in a solid ROI for the money you spend.
You really need to do some research before you jump in with any of the big boys or your $100 is going to be gone if a flash!
Allan's SpeedPPC is an awesome program for people serious about PPC marketing.
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Seems you are knowledgeable on how PPC works.