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Need tips for Advertising rate card

 Affiliate Marketing Forum Index -> How to Earn More
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Sandro2005



Joined: 01 Aug 2005
Posts: 10
Location: Italy
PostPosted: Thu Oct 18, 2007 10:26 am    Post subject: Need tips for Advertising rate card Reply with quote
Hello,
a large company contacted me to run a 2-3 months campaign on one of my websites. They asked me send the advertising rate card. This website averages around 80,000 page views/month.
The ads rate card I'm preparing is below (Rates are for static ads only); in the table you see:
Type - Dimensions - Max File Size - CPM(in USD)

Super Scraper - 160 x 600 - 20K - $20
Banner - 450 x 90 - 20K - $15
Skyscraper - 160 x 400 - 20K - $15
Vertical Banner - 160 x 240 - 15K - $10
Vertical Banner1 - 120 x 240 - 20K - $7
Button - 120 x 90 - 10K - $4 -
Small Button - 120 x 60 - 10K - $3

Please, could anybody advise me on these rates? (or suggesting me a link where I can found how setting a ads rate card?). As I told above, this is for static ads, how much should I add for Flash ads?
Also, what does mean: "Rates posted are run of site positioning excluding Truck Buck page" ?

Thanks
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AllanGardyne
Site Admin


Joined: 02 Jul 2003
Posts: 5783
Location: by the beach, Australia
PostPosted: Thu Oct 18, 2007 12:27 pm    Post subject: Reply with quote
Ad rates vary enormously depending on the quality of the website and the niche you're in. See if you can find ad rates in your niche.

Run of site means appearing on every page.
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MrCat



Joined: 10 Aug 2007
Posts: 138
Location: www.MixCat.com
PostPosted: Wed Oct 24, 2007 9:10 pm    Post subject: Reply with quote
I agree with Allan. There are many factors which would influence your ad rates. The amount and kind of traffic that your site has will be one of them. Another one would be your PR. But your rates seem reasonable enough Wink Are those rates for a monthly basis?
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