Joined: 11 Oct 2006 Posts: 59 Location: Biloxi, MS
Posted: Sun Mar 30, 2008 1:43 am Post subject:
Hi Alan,
I have to tell you, your site is pretty darn good. Lots of great content.
Have you thought about movies, tv, collectibles... etc.
I would use eBay's affiliate program too. A lot of good auction products and it's easy to line up auction feeds through eBay.
I'm thinking more of your site visitors may be into the old Dracula movies too. So you might want to find a good affiliate program for online movie software.
If you're getting 200 hits per day in traffic, you should be making a lot more than $20... at least $100-$300 at a minimum.
Your page rank is good too so I think it's just a matter of doing some creative thinking in the area of monetizing.
Joined: 02 Jul 2003 Posts: 5809 Location: by the beach, Australia
Posted: Sun Mar 30, 2008 6:49 am Post subject:
Hi Alan, Interesting site! You've obviously worked very hard on it.
You may be able to improve it by identifying key phrases that people who are ready to buy type into search engines. Then you could concentrate on promoting pages optimized for those phrases.
You'd need to do the research, I'm just guessing here... "dracula movies" is probably one. If so, instead of "Dracula's Store" (which no one would be likely to search for) put "Dracula movies" in your navigation file.
Write more keyword-rich content for your "dracula movies" page. Give the search engines something to bite on.
Do the same thing with other buy keywords you find. I'm guessing "Dracula books" might work.
Something else to consider... it may be difficult to rank well for "Dracula", so if you're not doing so already, you could try targeting the phrases "Vlad Dracula" and "Vlad the Impaler".
You could review every Dracula movie separately - one movie per page, instead of relying on cut and paste stuff from Amazon. I'm guessing that specific movie titles are buy keywords.
Same with the Dracula books and games and whatever else you can find. Doing all this will provide much more fodder for the search engines as well as giving you the chance to inject a bit more of your personality into the site.
If you do this, you'll probably find that you'll be found via a much larger range of phrases.
If you DO carry on using Amazon cut and paste stuff, at the very least add 300 or more of your own keyword-rich words to each page.
Re your "Dracula's Store" page, you risk confusing the search engines. I think you should shift the Whitby products to a new, separate page.
When you've built your new pages optimized for buy keywords, consider promoting those pages really hard, the way certain pages optimized for buy keywords are promoted at the top right of this site: http://www.anguilla-beaches.com/
(You can learn some really good tips by studying the site built by Ken Evoy's daughter.)
You have a "Halloween Games" page which is NOT optimized for the phrase "halloween games".
Do a View/Source and study the HTML and you'll find the phrase doesn't appear in the text. Also, I think the page looks like an ad, and therefore jars any visitor who lands on it. It should match the style of the rest of your site, and tell us YOUR opinion, I think. I don't know, but "Halloween games" could prove to be a very good phrase to target. _________________ Allan Gardyne
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Joined: 02 Jul 2003 Posts: 5809 Location: by the beach, Australia
Posted: Sun Mar 30, 2008 10:31 pm Post subject:
I had a quick look at some related phrases and found "vampires" which led me to the "Dating a Vampire" movie.
Curious, I checked to see how many vampire movies there are. At CDUniverse.com, I found 250 entries in the Vampires DVD section!
That's 250 more pages you can build.
Then if you do keyword research on vampire-type words, you'll find a whole lot more ideas, like ghoul, undead, etc.
You're only just starting. This is a BIG niche with LOTS of keywords and lots of products. _________________ Allan Gardyne
... earning a good living from affiliate programs since 1998.
Learn how.
Subscribe now FREE Affiliate Program Tutorial
I guess I've rested on my laurels for too long after my initial keyword research.
'Dracula' is a hard keyword to go after (other than with a stake?), but I think you're right about broadening out the theme and going after other phrases.
A sincere thanks for the help - you've given me a boost as I was getting a little disappointed with the monetization of the site, even though I've had a great time researching and putting it all together.
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