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First Page Rankings Shouldn't Be Your Goal

Affiliate Marketing Forum Index -> Search Engine Optimization
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Makeintellect.com



Joined: 07 Jan 2009
Posts: 7

PostPosted: Thu Jan 22, 2009 7:58 am    Post subject: First Page Rankings Shouldn't Be Your Goal Reply with quote

After having a steamy argument with homebus, a very smart marketer, I think I should explain the reason as to why first page rankings should not be your goal.

I really need a whole page to write this, and could make an e-book on it, but I think I should be able to write this in about one or two bullets.

- First page rankings are a luxury. Getting on the first page of google shouldn't be a necessity, it should be a bonus to your website's success. If you create a product that's really remarkable, and you network within your community, your community will give you back-links, which will give you a higher-page rank. This should be the way that you work to get on the first page of google for your keyword.

- First page rankings is hard to do for competitive keywords. Instead, you should be working on your products, making sure that they're really a purple cow, rather than a copied product that's slightly better than it's competition. If you can do this, and network within your niche, than your first page rankings will appear, but really you shouldn't be going teeth to nail for it. Remember, it's a luxury.

Maybe I should write a book on this eh?
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kennichi



Joined: 09 Jun 2008
Posts: 192

PostPosted: Fri Jan 30, 2009 6:37 am    Post subject: Search Engine Optimization Reply with quote

SEO,PPC helps in getting our site first page in google.
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brandmantra



Joined: 08 Dec 2008
Posts: 19

PostPosted: Fri Jan 30, 2009 9:37 am    Post subject: Reply with quote

not only get serp in first page but also get traffic.
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DerekForeal



Joined: 05 Jan 2007
Posts: 32
Location: Atlanta

PostPosted: Mon Mar 30, 2009 12:48 am    Post subject: Reply with quote

This is a good point and many people may not really understand what you are saying.

If I am interpreting this correctly, if you are making sure your product/service is top notch and has a competitive advantage, the interested niche turns into a customer base turns into your site ranking appropriately for possibly harder keywords.

Your real goal however is to get in front of the right audience. Ironically, that may not really have anything to do with first page rankings for broad situations because that is just traffic.

Impressions are good, clicks are better but sales is what you want. This is going to take some great ONline and OFFline marketing so I have found in my marketing travels.

This is a good topic angle to this subject. I am glad you brought this up.
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InternetMarketing_IQ



Joined: 13 Aug 2006
Posts: 1142

PostPosted: Tue Mar 31, 2009 12:53 am    Post subject: Reply with quote

I can agree with the process behind the statement but not the statement itself.

People search like this.

1. Type in keyword
2. Look at first page results
3. Make a decision to click or reserach

Repeat the above process. Statistically speaking 70% of users rely on first page results. It's human behavior.

Organic search is not everything but it's an important component. Links from other sources that lead to your site are incredibly valuable for sure.

I always focus on creating links that deliver the traffic I want to convert. I never go after traffic for the sake of numbers because it is a waste of my visitors time to not offer a solution to their search, and it's a waste of my time and resources as well.
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DerekForeal



Joined: 05 Jan 2007
Posts: 32
Location: Atlanta

PostPosted: Tue Mar 31, 2009 4:23 am    Post subject: Reply with quote

Understood. It is a continuous dance. And we wonder why non-affiliate marketers think we are crazy. Laughing
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nhynes57



Joined: 24 Aug 2004
Posts: 17

PostPosted: Tue Mar 31, 2009 12:56 pm    Post subject: Reply with quote

Regardless of where you are promoting your site you cannot afford to ignore the search engines. To get decent traffic you need a first page rankings on Google & Yahoo for some keywords.
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jimb12345



Joined: 20 May 2009
Posts: 20

PostPosted: Tue May 26, 2009 4:43 am    Post subject: Reply with quote

its all about getting your website on the first page. its the only way to get good traffic.
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sanguine



Joined: 30 Apr 2009
Posts: 26

PostPosted: Tue Jun 09, 2009 12:58 am    Post subject: Reply with quote

I think the most important to think first it is how to sell your or promote your product being First Page rank it's just a bonus for your website
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Publisher-For-You



Joined: 04 Jun 2007
Posts: 252
Location: Gainesville Florida USA

PostPosted: Tue Jun 16, 2009 3:11 pm    Post subject: Re: First Page Rankings Shouldn't Be Your Goal Reply with quote

Quote:
First page rankings are a luxury.


Um, sorry, apologies, wrong.

Quote:
If you create a product that's really remarkable, and you network within your community, your community will give you back-links, which will give you a higher-page rank. This should be the way that you work to get on the first page of google for your keyword.


Yes, right!

Bottom line, one way or another we need content that is relevant to the search, and we need lots of links. Natural links from happy users are the best of course, and you are wise to point us towards that.
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GregK



Joined: 19 Jun 2009
Posts: 8
Location: California

PostPosted: Thu Jun 25, 2009 11:51 pm    Post subject: Reply with quote

I think we're all getting around the same point. If your goal is to be on the first page, you will fail, even if you achieve it. If your goal is to send traffic that converts, you will need to work with the tools of the trade. Those include customer retention and search engine ranking. Getting on page #1 of a SERP won't make you money, but it sure does make it easier.
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MyOnlineSuccess



Joined: 30 May 2009
Posts: 32

PostPosted: Tue Aug 04, 2009 6:28 am    Post subject: Reply with quote

You are right and you are wrong.

You are right because to make a great living as an affiliate marketer you CANNOT limit your traffic to just one source. PPC, networking, JV's SEO ec. - all adds to your success.

You are wrong simply because Page 1 rankings can create a surge in sales unlike anything else. If you go and "buy" a page one listing with PPC for instance you can get a ton of traffic. If I can make good money "paying" for my page 1 ranking, then I how much will I make when I get that ranking for free.

I rest my case. Good point though. It should not be your sole aim and you should not spend more than 20% of your time on SEO.
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Jenie0109



Joined: 10 Aug 2009
Posts: 69

PostPosted: Fri Aug 14, 2009 5:34 am    Post subject: Reply with quote

Traffic and backlinks are very important to make sure that your site will rank in top in every search engine... Learning new techniques will surely help boost your rankings more...
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jjoshua



Joined: 31 Jul 2009
Posts: 3

PostPosted: Tue Aug 18, 2009 8:01 am    Post subject: Reply with quote

I would disagree in spending little time on SEO.

Personally, this is how I do it: I create content while building anchor text backlinks: How?

I create articles and submit them to directories. I link exchange with active blogs.

These two tactics are pretty much enough to get to the top ten search rankings of niche keywords.

I like the idea of purple cow, I shall think about it a little more so than I can put that idea into real application to internet marketing.
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MyOnlineSuccess



Joined: 30 May 2009
Posts: 32

PostPosted: Sun Aug 23, 2009 6:21 am    Post subject: Reply with quote

No point creating content and hoping you will rank. You have to split y time between creating content and building backlinks to that content. It's the only way people will get to see it.

Page 1 rankings should be your goal - aim for top 5 (above the fold) as it gets about 50% of the traffic.
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