Joined: 15 Dec 2003 Posts: 133 Location: Las Vegas, NV, USA
Posted: Mon Feb 16, 2004 10:09 pm Post subject: Is this good idea for Site Build It Affiliate?
[As this is listed in isolation and not in an ongoing discussion, it suggests a "blatant" attempt to promote. If others contradict me, I'll replace it in the Affiliate Discussion section. Please read the Mesage Board Introduction for clarification.
Wally Morgan - Moderator]
Hello,
We keep reading a lot about affiliates PREselling and NOT Selling.
PREselling is good for affiliates but selling is not good for affiliates.
I have the following link directory for SBI. Are we selling here?? Is this a good idea?
I would say its blatant promote because all it is is a copy of the SBi page ... to presell is to talk personally about the benefits, not copy and paste.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
If some goes into the above page, it doesn't drive traffic to the SBI. A person has to click on the links inside this page. So if a person knowingly clicks on the links, then it "might" be a targetted visitor. That's what I thought... I may be wrong...
Is giving away some FREE gifts from SBI better than having the above link??? Any affiliate experts??
It's the same copy and paste page. It's not meant to convert your visitors so that may be why you aren't getting any conversions. It's to support your preselling. _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Joined: 02 Jul 2003 Posts: 5839 Location: by the beach, Australia
Posted: Thu Feb 19, 2004 6:17 am Post subject:
Louis, First, just a little background....
I've been a SiteSell affiliate since 1999 and for several years I've been earning more revenue from Ken's program than from any other affiliate program. I earn a living at this stuff, so it's a very useful amount.
The vast majority of that revenue comes from sales I make myself, not from second-tier sales, so I'm writing from personal experience here.
In my experience, it helps enormously if you use a product yourself and describe in detail how it helps you. (Well, actually, it's my employees who use the product, but let's not split hairs.)
If you get my newsletter, you'll have seen my reports about how I hired a novice, Rupert, and gave him Site Build It, and how he built a successful affiliate site and eventually achieved more than $300,000 in sales (not commissions) for one merchant, etc, etc.
Precise detail like that works. It achieves sales.
Now let's look at what you're doing...
On your main page you have a graphic and a long link to the directory you've talked about. Presented that way, among a whole lot of other ad links, it looks exactly like an advertisement.
So anyone clicking on that link arrives at the next page in a suspicious frame of mind. Also, it's a fairly expensive product, so you have to work hard to convince people. No wonder you're not making any sales.
In contrast, on my main page, I've been promoting one of Rupert's reports for ages. I've been sick lately, but that's not the reason why my main page hasn't changed much - it's because a personal, first-hand report like that achieves sales.
Yes, it takes work to experiment and produce a report - classy companies call them white papers and do them in PDF format - but it's well worth the time and effort.
People want to see precise details. They don't just want to be told that something is fantastic or the best. They want proof. So give it to them. Then you can provide a link to SiteSell's main site, or a merchant's directory of links, or a link to the merchant's list of successful sites... whatever.
Your first-hand report doesn't have to be brilliantly written. Just write from the heart and describe in detail how a product has helped you. (If it HASN'T helped you yet, then use it, so that you can write about it honestly.)
The main point it that by that stage you will have already partly convinced your visitor that Site Build Is worth buying, or at least worth a close look. Your visitor will then arrive at the next page in a positive frame of mind - maybe even in a buying frame of mind.
Thanks for all the input. Lokesh (my associate) and I are very thankful for your time and the tips. We know that affiliate marketing is best when it comes to expenditure, start-up costs and other things involved but I guess it gets a little tricky when making someone buy something from our partners.
Well, we are inclined to remove the SBI reference page that was mentioned earlier.
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