Posted: Sun Aug 31, 2003 7:44 pm Post subject: ppc saga that never ends...seek effective ppc strategies!
ok,
hello, i'm babici
i have tried my hand few days ago with google adwords tools
not so many results till now but i know there it wasn't google's fault for my poor results...
i seek a clear method in determining a niche market and step by step methods used to find the proper keywords to be used.
i wouldn't mind for some sample ads
revert soon brgds to everybody
babici _________________ building satellite tv resource
http://www.tv-satellite.us
Joined: 08 Aug 2003 Posts: 205 Location: Assisi, Italy
Posted: Mon Sep 01, 2003 7:31 pm Post subject:
Hello Babici,
Welcome to the forum!
Quote:
i have tried my hand few days ago with google adwords tools
not so many results till now but i know there it wasn't google's fault for my poor results...
i seek a clear method in determining a niche market and step by step methods used to find the proper keywords to be used.
i wouldn't mind for some sample ads
Hmmm.... just a few words can make such big questions, that have taken many of us a l o n g time to figure out!
Finding the proper keywords (for PPC)...
I find them by testing as many as possible that are related to the page in question. I don't worry about targeting keywords in the initial phase of a PPC campaign - I use them all (doesn't mean you have to be ranked #1 though!).
I can do this because I use incredible tracking software that will tell me all I need to know regarding which keywords are actually bringing me results. After I spend 50$ - $100, I usually have a very good idea as to what I need to do, which keywords work, which don't, and which ones don't do anything at all. I drop the money losers and focus on the winners, perhaps tweak my sales page, then try again. Perhaps the traffic will be slower, but the results are almost always way better this second time around.
Now, if I see a keyword that is constantly pulling for me, I optimize a page to get into the top 10 in Google - I already know that it will probably bring me good results, so the efforts to get this ranking are not wasted.
I'm getting a little ahead of your questions though.
Regarding writing your Title and Description for a PPC ad, this is not the same as writing for the SE as you do NOT want everyone to click (it costs too much!)... you want just those that may be seriously interested in your offer. So no hype!
For the Title, I like to ask a question like... Searching for a ...? (list what your target visitor might be looking for) - For example, if you are selling TVs... Searching for Incredible TV Offers? (I am making this up as I go, and not dedicating much time to these examples ) Anyway, this lets the visitor know that I sell TVs and don't just talk about them, but it also gets their attention.
Then the Description should further qualify the visitor, while at the same time it should tantalize... for example,
You will find every imaginable and unimaginable TV here, ALL at highly competitive prices and some at give away prices! Your one stop TV solution source.
Again, I let the visitor know that I am selling TVs, not free give aways! But I capture their attention by getting their imagination going (unimaginable TV... and some at giveaway prices) this makes them very curious... doesn't it make you want to click?
Obviously, your ad has to reflect the reality of your offers!
Google will not allow so much word real estate, so you might be limited to just one phrase, but you get the point.
This takes some practice. And a good PPC campaign REQUIRES good tracking.
Posted: Mon Sep 01, 2003 10:53 pm Post subject: Consider including the price in your description
Hello Babici.
Tim wrote:
Regarding writing your Title and Description for a PPC ad, this is not the same as writing for the SE as you do NOT want everyone to click (it costs too much!)... you want just those that may be seriously interested in your offer. So no hype!
That's a critical point, I reckon.
Following on from this, if you find you are still getting too many clicks and not enough sales, you might consider including the price in the description. The higher your bid and the higher the item purchase price, the more important this becomes.
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 25 Aug 2003 Posts: 6 Location: Burgess Hill, UK
Posted: Tue Sep 02, 2003 6:54 pm Post subject:
Hi Babici,
[/quote]i seek a clear method in determining a niche market and step by step methods used to find the proper keywords to be used.
i wouldn't mind for some sample ads
[quote]
For sample ads just search on related terms & see what other people are doing (in fact try this on any search term - You'll soon get a feel for apropriate wording.
apreat tool to use for checking the the popularity of keywords is the
Overture search term sugestion tool;
This tool enables you to see how many people searched on the overture engine for certain terms (and related terms)over the past month.
The overture engine is used by Yahoo, Altavista, Lycos, MSN and Infospace so it's fair to say that they have a pretty large user base.
It's also woth checking out what your competions maximum bids are
for example:
The top slot might be $1 (lets say)
2nd spot $0.98
3rd spot $0.79
The advetiser with the 2nd slot could be saving 18 cents per click by bidding ?0.80. Which would you rather have - 2nd or 3rd place for $0.80 or 1st for over a dollar? - Worth keeping you eyes open for deals like this.
Incidently Paul Manuel has written a free report about topic called Overture Uncovered,well worth the read.
It's also woth checking out what your competions maximum bids are
for example:
The top slot might be $1 (lets say)
2nd spot $0.98
3rd spot $0.79
The advetiser with the 2nd slot could be saving 18 cents per click by bidding ?0.80. Which would you rather have - 2nd or 3rd place for $0.80 or 1st for over a dollar? - Worth keeping you eyes open for deals like this.
Incidently Paul Manuel has written a free report about topic called Overture Uncovered,well worth the read.
I've read paul manual's report about pay per click, and yes it very well worth taking time to read but you must have forgotten the part in the report where paul states that you only bid one cent over your next closest competitor for example say second spot is 50 cents and someone has first spot for 75 cents when someone clicks on the first spot you will only be charged 51 cents. Personally I haven't tried overture yet but planning on it, can anybody clarify that this is true?
thanks
Ray
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) Anyway, this lets the visitor know that I sell TVs and don't just talk about them, but it also gets their attention.
