Posted: Wed Sep 03, 2003 12:10 am Post subject: Keyword research
Hi,
I have been doing keyword research with Overture.com and 7Search.com. I am finding a huge difference between the two sources. Overture shows hundreds in the demand window and 7Search only show a few.
Is this because they use different search engines for there results or is there some other reason that I need to take into consideration. If Overture is accurate that is good. If 7Search is the one that is accurate then I need to find another niche.
What methods can I use to do accurate keyword searches. At this point in my online ventures I would prefer free resources.
Its simple: Overture shows Overture results, 7Search shows 7Search results. More people advertise with Overture, so naturally there are going to have higher results.
I have been doing keyword research with Overture.com and 7Search.com. I am finding a huge difference between the two sources. Overture shows hundreds in the demand window and 7Search only show a few.
The figures for Overture's Search Engine Suggestion Tool show how many people searched for a given search phrase on Overture in the previous month. (I have not used 7Search, but I presume they do a similar thing.)
It used to be a rule of thumb (hope it's still true) that the number of searches Overture gets in a month is approximately equal to the total number of searches for all the engines in a given day.
Troy wrote:
What methods can I use to do accurate keyword searches. At this point in my online ventures I would prefer free resources.
Overture's tool is very useful, but has it's limitations - mainly the way MatchDriver groups many low popularity terms with the generic, making the generic look more popular than it is really is.
Wordtracker offers a more comprehensive solution (and avoids the problem with MatchDriver). It has avariety of payment options, including a free trial.
At the end of the day, all these tools are relative indicators. Although they give a good indication as to total searches, they are not perfect. Many people (including me) prefer to cross-check results from Overture (or SBI's Manager which uses it) with Wordtracker for the reasons mentioned above.
Hope this helps,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 08 Aug 2003 Posts: 205 Location: Assisi, Italy
Posted: Wed Sep 03, 2003 5:36 pm Post subject:
Charlie,
Quote:
It used to be a rule of thumb (hope it's still true) that the number of searches Overture gets in a month is approximately equal to the total number of searches for all the engines in a given day.
I'm assuming that you meant all the PPC engines? Or did you mean all the engines - Google, Yahoo, Fast, etc.?
Troy,
In any case, go with Overture as a point of reference, don't worry too much about exact figures - no service has them. All the other PPC services are helpful to see what you can expect from them when you use their PPC engines.
Don't try to optimize for the monster keywords unless you really know what you are doing - the competition can be fierce.
Just start DOING, and keep asking questions along the way, but don't let yourself get paralyzed into non-action.
I was confused about the numbers given by overture. I heard that it is for all engines put together,of course this is only an approximation. But further research turned out nothing useful. So i use many tools and sites to determine the number of searches made. I use webceo and the keywords tool gives me fairly accurate results. I remember seeing in wordtracker that MSN has 12% and google has 35% share of searches made and the figure from webceo seems to be around this mark.
It used to be a rule of thumb (hope it's still true) that the number of searches Overture gets in a month is approximately equal to the total number of searches for all the engines in a given day.
I'm assuming that you meant all the PPC engines? Or did you mean all the engines - Google, Yahoo, Fast, etc.?
No, I meant all the engines - not just PPC, Tim.
Basically, multiply the Overture figure by 30 for the equivalent time period.
I am pretty certain that this came from Planet Ocean, the source of most of my SEO "wisdom". Can anyone else back me up on this?
Thanks,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Yes, but it's the only time I'm ever seen anyone try and relate any of the relative tools like OT's to the absolute number of searches across all the SEs- a real number.
Approximate or not, it's a nice indicator, if it still holds true today. It seems to be all there is to go on!
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 01 Aug 2003 Posts: 1106 Location: London, England
Posted: Sun Sep 07, 2003 10:30 am Post subject:
YC wrote:
If "A B" get 20,000 in supply and "B A" get only 5000, is it a good idea to go for "B A".
Hope to get some advises.
Thks.
Hi YC, and welcome to the board.
I'm very much a novice in this subject myself, but here are my thoughts...
Check out the demand for "A B" and "B A" as well as the supply.
Have a look at the top results for " A B" can you hope to beat them? Have a check on their PR as well as how well the pages are optimized.
If I felt that I was out of my league I would then check out "B A", if that was still beyond my present capabilities, I would investigate further connected keywords such as "super A B" "discount A B" ect.
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