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Major drop in revenue?

 Affiliate Marketing Forum Index -> AdSense & Adsense Alternatives
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Ad_Lover
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PostPosted: Thu Oct 16, 2003 3:58 pm    Post subject: Major drop in revenue? Reply with quote
is it just me?

My impressions are 2 times of last week
clicks are 2 times of last week
revenue is 1/4th of last week.

Ouch Evil or Very Mad
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audri



Joined: 15 Jul 2003
Posts: 39
PostPosted: Thu Oct 16, 2003 4:25 pm    Post subject: Re: Major drop in revenue? Reply with quote
Ad_Lover wrote:
is it just me?

My impressions are 2 times of last week
clicks are 2 times of last week
revenue is 1/4th of last week. Ouch

There is an enormous amount of variation, day to day and even week to week.

Ours are just the opposite this week: A few more impressions, triple the clickthrus, and 5 times the revenue. I like my pattern better this week, but we've had yours as well. Look if there are any problems, but if not, don't take it too seriously.

Audri G. Lanford
Free Mini-Course helps you get the most out of Google AdSense: "Dollars and AdSense"
http://About-AdSense.com/adsense.html
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Guest
PostPosted: Thu Oct 16, 2003 4:58 pm    Post subject: Reply with quote
Thanks for reply,

I feel a bit better now Very Happy

well, each website is showing same ad as it was before, only thing is now I have ads in better spots and I get much better CTR, but as I said revenue is way less than what it was, I hope google folks are happy with me making money and helping them make money Smile

Any way, I am looking forward to see every thing goes back to normal.

Thanks again
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY
PostPosted: Thu Oct 16, 2003 7:37 pm    Post subject: Reply with quote
Normal with Adsense needs to be viewed over months of activity, never on a day to day basis. The fluctations during short periods of time, hours, daily, and even weekly, can be so dramatic due to advertiser budgets, the type of visitors you attract (viewing from home, or at work), etc. that you could panic several times a week Smile

Just set up a simple spreadsheet, or make it a habit to glance through your Adsense stats in total detail periodically, to see the trends that develop. Then you have a sounder basis upon which to know if you need to make changes. It isn't perfect because of the aggregate style of the Adsense Stats, but it's better than nothing. Smile

Debs
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